If there is one thing that I have learned throughout my marketing career is that there is no one “thing” that always works. There is no magic bullet. Successful campaigns have multiple components and use multiple channels to make them successful. This is one of the reasons why a marketer, or business, should always be testing. And, believe me, there is a lot to test.
There is an exhaustive list, but some items that a marketer, or business, should be constantly testing include:
- Key words and phrases
- Ad messages and images
- Landing pages and content
- Web pages and content
- Digital platforms
- Email subject lines
Make sure you are constantly testing and take the time to analyze your results. Your results should drive future marketing strategies and campaigns.
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